1.

Are you finding yourself on a professional crossroad, unsure what to do?
Do you want to feel more purpose and drive in everyday work?

 

2.

Purpose bootcamp will help you:

-unstuck your current work situation

-get clear on the next steps on your career path

- feel confident in making the right decisions

- get you moving forwards with concrete goals and actions

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3. The core frustration headline - This next section is where you show your
target client that you understand how they feel. I recommend stating the core
frustration (also called the “point of maximum frustration”) in the headline for this
section.

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Get over professional frustration and feeling stuck.

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4. Elaborate on the core frustration. Again you can do this in bullet points or
text (I like to use a healthy balance of both!). What other language is your target
client using to talk about her frustration?

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Despite of all good advice from friends, family and maybe even your boss or colleagues

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you still have doubts about the right next step to do. Changing position or job? Department or profession? A total restart or evolving in what you do?

your situation didn't change.

You are still not clear about the right decision, the next step to take.

you find yourself on a crossroad

There is the need for security and the wish to feel fulfilled at work. Making a real contribution. Is that a contradiction?

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5. Introduce your service headline. In this headline, you should say the name
of your service and give some context to what it is.

“When you're ready to get more people to say “hell yes!” to your offers, it's
time for Sales Page CPR.”
• “{Insert name of service} is a step-by-step program to help you {insert key
result}.

6. Illustrate the service experience - Please show the client what it will look
like for them to experience this service from start to finish. (Hint: this is the
section that MOST entrepreneurs fail to do because we figure that it’s clear
enough already. Please have a friend read over this section for you!)

7. Introduce the price. There are 3 ways of introducing the price:
• Simply state the price (this is the best one in my opinion). “The
investment for X is $Y”.

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8. What action do you want people to take? For services, I ALWAYS
recommend having a questionnaire, application, or inquiry form (they’re all
basically the same thing) so you can qualify leads before they buy. I advise
against having a “schedule your free consult” or “buy now” button on this page.
Here are the best tips for creating a stellar CTA:
• Give the reader an action they want to take. (In other words, never use “buy
now”. No one wants to be reminded of what they’re giving. Remind them of
what they’re getting!). For example, “Enroll now” or “I’m ready to book my
{insert service name here}!”
• Use the first person. For example, “Book my spot” is better than “Book your
spot”.

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9. Testimonials - results common hesitations

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10. “This service is perfect for {target
market}”.

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11. Who is a good fit for your service? You can list specific categories (for
example, if you are a health coach you could mention the certain health problems
your clients have before working with you) or you can add 5-7 bullet points of the
qualities you’re looking for in a client.

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12. Recap results What will I be able to be/do/have as a result of working with you? State
the biggest benefit in different words in this headline.
Example: “After you finish {insert program} you’ll be able to {insert tangible
result}”.
Brainstorm your service’s key takeaways here:

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13. Objections - #12 State the antidote to the biggest objection in the headline for this
section. Instead of saying “Are you worried that you don’t have enough time to
complete this program” say something like, “In just 2 hours per week you can see
{insert result}.”
What’s the biggest objection to working with you? Add the antidote here:

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14. Evtl FAQ